The Vision

      A prudently made vision statement can help organization to communicate goals to management and employees in just a few sentences. “While a well-thought-out statement may take a few days or weeks to craft, the result will be a tool that helps inspire strategic decision making and product development for your business for years to come” (Arline, 2015 para.1). Vision statement is very important for company even if it’s successful. Half of the companies’ employees do not understand what the company strategy is. Poor understanding of the company strategy can lead to deprived decision making across an organization. Hence, the very first step in creating a vision statement is to first see where the organization currently is and the short and long term goals. Vision statement lay out the main goals in organization. Also, they do not state the actions needed to achieve those goals. With the good vision statement, all employees will be on the same page, work toward the common goal and be more productive.

Some ideas to consider when writing a vision statement are:

• “When describing goals, project five to 10 years in the future.
•    Dream big, and focus on success.
•    Use the present tense.
•   Use clear, concise language.
•  Infuse your vision statement with passion and emotion.
• Paint a graphic mental picture of the business you want.
• Have a plan to communicate your vision statement to your employees
•     Be prepared to commit time and resources to the vision you establish” (Arline, 2015, para.22).