The Mission

Every company needs a strategic plan.  A vital component of organization’s general strategy plan is a mission statement.  Mission statement is the organization’s written testimony.  Also, it’s the organization’s central purpose and effort that persists over time unchanged. According to the Businessdictionary, “Properly crafted mission statements (1) serve as filters to separate what is important from what is not, (2) clear state which markets will be served and how, and (3) communicate a sense of intended direction to the entire organization” (2015, para.1). This short statement announces the purpose of an organization and explains the reason the company exists.  Also, it is the outline and framework to help the organization to meet its overall goal. Furthermore, it helps direct decision making within the organization while also cohorts organization’s mission to the consumers and clients.

Mission statements are not timeless. They need to be changed over time. While the mission statement keeps the organization on track, they should not become old and inapt. They need to be reconsidered every few years and modified if it’s necessary. A good mission statement should answer few main questions about business, such as

•  “What is the business of the organization? How are these needs being addressed?
• What level of service is provided?
• What principles or beliefs guide the organization?” (Fallon, 2015, para.4)

Here is what some of the nation’s best leaders say about what should mission statement do for a company:

• “A company's mission statement is the cornerstone on which it is built. Its strategic plan and its culture are directly tied to the vision the mission statement puts forth. It is important that a mission statement support the overarching goals and purpose of the company and explain why [you] exist as a business in a way that can be understood internally within the company and externally to consumers." Gerry David, president and CEO of healthy lifestyle company Celsius Holdings

• "Creating a mission statement takes time and a lot of decision making. It lays down expectations for how your customers and employees will interact with one another, so take your time with it. Clearly write down your vision of the company and ask yourself, 'What am I trying to accomplish?' Think about how you want others to perceive your company, what's important to you and your organization, and then prioritize it. Most importantly, make sure it's clear, concise and easy for anyone to understand."  Bobby Harris, president and CEO of BlueGrace Logistics