The Mission

Every company needs a strategic plan.  A vital component of organization’s general strategy plan is a mission statement.  Mission statement is the organization’s written testimony.  Also, it’s the organization’s central purpose and effort that persists over time unchanged. According to the Businessdictionary, “Properly crafted mission statements (1) serve as filters to separate what is important from what is not, (2) clear state which markets will be served and how, and (3) communicate a sense of intended direction to the entire organization” (2015, para.1). This short statement announces the purpose of an organization and explains the reason the company exists.  Also, it is the outline and framework to help the organization to meet its overall goal. Furthermore, it helps direct decision making within the organization while also cohorts organization’s mission to the consumers and clients.

Mission statements are not timeless. They need to be changed over time. While the mission statement keeps the organization on track, they should not become old and inapt. They need to be reconsidered every few years and modified if it’s necessary. A good mission statement should answer few main questions about business, such as

•  “What is the business of the organization? How are these needs being addressed?
• What level of service is provided?
• What principles or beliefs guide the organization?” (Fallon, 2015, para.4)

Here is what some of the nation’s best leaders say about what should mission statement do for a company:

• “A company's mission statement is the cornerstone on which it is built. Its strategic plan and its culture are directly tied to the vision the mission statement puts forth. It is important that a mission statement support the overarching goals and purpose of the company and explain why [you] exist as a business in a way that can be understood internally within the company and externally to consumers." Gerry David, president and CEO of healthy lifestyle company Celsius Holdings

• "Creating a mission statement takes time and a lot of decision making. It lays down expectations for how your customers and employees will interact with one another, so take your time with it. Clearly write down your vision of the company and ask yourself, 'What am I trying to accomplish?' Think about how you want others to perceive your company, what's important to you and your organization, and then prioritize it. Most importantly, make sure it's clear, concise and easy for anyone to understand."  Bobby Harris, president and CEO of BlueGrace Logistics 

The Vision

      A prudently made vision statement can help organization to communicate goals to management and employees in just a few sentences. “While a well-thought-out statement may take a few days or weeks to craft, the result will be a tool that helps inspire strategic decision making and product development for your business for years to come” (Arline, 2015 para.1). Vision statement is very important for company even if it’s successful. Half of the companies’ employees do not understand what the company strategy is. Poor understanding of the company strategy can lead to deprived decision making across an organization. Hence, the very first step in creating a vision statement is to first see where the organization currently is and the short and long term goals. Vision statement lay out the main goals in organization. Also, they do not state the actions needed to achieve those goals. With the good vision statement, all employees will be on the same page, work toward the common goal and be more productive.

Some ideas to consider when writing a vision statement are:

• “When describing goals, project five to 10 years in the future.
•    Dream big, and focus on success.
•    Use the present tense.
•   Use clear, concise language.
•  Infuse your vision statement with passion and emotion.
• Paint a graphic mental picture of the business you want.
• Have a plan to communicate your vision statement to your employees
•     Be prepared to commit time and resources to the vision you establish” (Arline, 2015, para.22).

The Future State

Every employee wants to know what the future of organization has in store. They want to know where the organization is going and how it will get there. Also, employees want to be prompt that their work is important and how they will contribute in the organizational future. The knowledge about their role and the work they do supports and connects with organization’s vision and it is significant for employees to be aware of the role that they plan in the organizational team. Assisting employees to make this prevailing connection takes real leadership. As effectual leadership requires a lot of fundamental elements, making and executing organizational vision is more vital today than ever in the history of the health care. With all the external changes, a future state of three years is most likely best possible for many hospitals with a yearly process for updating. The future state process is most effective if it becomes dynamic, document that will give organization structure.

In the future, organization can consider: 
•    Some clarity amongst all the chaos 
•    Process in vision, not circumstances 
•    Motivation and engagement of employees 
•    Alteration leadership and accountability 
•    Organizational team work and collaboration

Benchmarks or Milestones

Milestones and benchmarks are developed to help organization in the implementation of processes. There are multiple steps to consider with implementation of milestone and benchmark. Milestones and benchmarks define the scope of the prevention and identifying issues in the organization. For example, the milestone will be some goals that organization has set and the benchmark would be the steps and actions to achieve those specific goals. Milestones and benchmarks are used as a tool in planning process to decide what will happen in the process. They are precise criteria used to measure short term organizational success, but their final effectiveness will depend on the organizational alignment with long term vision. To achieve benchmark or milestone tells the organization that they are on the right path.

  

Timeline and Leadership and Management Actions

The development in leadership and management historically is constantly changing.

“As organizational leaders evolved from the carrot-and-stick wielding owner-managers of the earlier Industrial Era to the Servant Leaders of the 21st Century, the impact of individual leaders on organizations became progressively important” (Bosman, 2009, para.1). For example, earlier in the history managers relied on authority to reach goals, whereas managers today are challenged to establish principles and values that they wish their employees to achieve. Management development mainly occurred after the 19^th century. “The first capitalists were business owners who used their own finances to fund organizations that they managed themselves, rapid industrial growth saw the formation of large organizations with capital often provided by outsiders. This not only “widened the gap” between owners or shareholders and management, it also brought new management challenges” (Bosman, 2009, para.3).

            One of the earliest models of management was set by Fredrick Taylor. He was mechanic engineer, who believed that it is management role to create duties while providing incentives to motivate employees to achieve those duties. The responsibilities and roles of leaders in organization changed in the last years. It advanced from strong capitalism bosses to leaders who have to discover ways to persuade employees to obey them in the everlasting information changing era. The responsibilities and opportunities for leadership now are greater than ever.

References

Arline, K. (2015). What is a vision statement. Retrieved from http://www.businessnewsdaily.com/3882-vision-statement.html

Bosman, M. (2009). The historical evolution of management theory from 1900 to present: the changing role of leaders in organization. Retrieved from http://www.strategicleadershipinstitute.net/news/the-historical-evolution-of-management-theory-from-1900-to-present-the-changing-role-of-leaders-in-organizations-/

Businessdictionary. (2015). Mission statement. Retrieved from http://www.businessdictionary.com/definition/mission-statement.html

Fallon, N. (2015). What is a mission statement? Retrieved from http://www.businessnewsdaily.com/3783-mission-statement.html